Directed by Antimo Campanile, "Diffondi la magia" (Spread the Magic) is an emotional Christmas commercial produced with a €50k budget. The spot tells the touching story of a "circle of solidarity" sparked during the holidays. It begins with a busy father who realizes he has been ignoring his daughter, prompting him to activate a chain of kindness. This gesture takes viewers on a journey through the spirit of Christmas, leading to a happy homecoming where all the characters reunite in a vortex of love and magic.